Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Monday, November 15, 2010

Thunderbird Google Tasks Add-On

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Google Instant Previews

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Sunday, October 31, 2010

Google Wants to Drive Your Car

Google’s latest innovation is attempting to take the driver out of the driver’s seat.? After conquering the internet, and lately the world of smart phone operating systems with Android, Google is taking to the road.

Project leader Sebastian Thrun wrote on Google’s corporate blog, the goal of the research is to “help prevent traffic accidents, free up people’s time and reduce carbon emissions.”

The cars use video cameras and laser and radar technology to sense other traffic, construction or possible road blocks, and road signals.? They also used detailed maps that were gathered and drawn up using manned cars.

As the car’s computer system can respond to variables and emergencies faster than a human driver, the possibility to significantly reduce traffic accidents is exciting.? While the software needs to be monitored, and the cars themselves are never unmanned, it’s a huge leap forward in automotive technology.? The possibility of eliminating the human element in driving a car, making the road experience safer overall could trump all other safety devices, like air bags, and even seat belts.

Google fitted several Toyota Prius’s and an Audi TT with their latest technology.? And so far, the cars have driven a total of 140,000 miles on some of California’s major roads without a whole lot of human intervention.? In fact, seven of the company’s prototypes have driven 1,000 miles each without a human touching the controls at all.

Thrun’s blog even said the cars have navigated some of California’s most curvy and cliff side roads.

Google’s application of robotics for the self driving car could present a huge leap forward for the industry, which stands where the personal computer industry was 35 years ago – on the verge of an explosion in versatility and demand.

There has been no word on how Google intends to profit from this research, or how, when and if this technology will be made available to consumers.? While the technology could easily be marketed to the automotive industry, even optimists estimate its availability at least 8 years from now, and probably more.


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Sunday, October 24, 2010

Google Full Page Previews

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Sunday, October 3, 2010

How Do I Sign Up for Google Mail?

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Will Google Have Their Own iPad?

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Tracking Online and Offline Marketing Campaigns with Google Analytics

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Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness.? Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. Last year’s campaign did ok. You didn’t get fired :) , but you didn’t get a promotion either! :( You are a much smarter marketer now and you want to better track your initiatives, assess what channel is performing and fix what is not performing. You are planning all sorts of marketing activities: offline: TV and newspaper ads; online: paid Search, email, banners, social media, and others.

You have your messaging, promotions, copy, creative, and landing pages all ready, and soon you will go live and you have a week to figure out this “tracking, measurement and analytics” business!

No worries! Google Analytics and this post have come to the rescue!!

In this post I will walk you through a process of how to plan and implement a comprehensive external campaign tracking.

You have Google Analytics implemented on your siteYou have a basic familiarity with URL taggingLast but not least this post also assumes that you are ready and willing to be proactive and you do care about analytics and campaign ROI :)

As you know, the sole purpose of tagging is to differentiate between the different ads and campaigns you are running, so it is very important to agree on the structure and the naming convention as a first step. Here is an example:

As you can see from the chart above, we are running different online and offline ads for our Mother’s Day campaign. In the next section, we are going to tag all these ad’s links with the campaign variables using the URL Builder tool provided by Google.

Email campaigns are one of the most effective ways of attracting visitors to your site especially existing clients. If we don’t tag the emails links with the right campaign tags, visits from emails will be attributed as referral or direct traffic.

How do we tag email links?

Use the URL Builder to create tagged linksEnter the following variables into the URL builder:
Use the generated link URL in your email (ex. “Visit the Store” button”)

We will follow the same tagging steps that we used for email campaign to tag our banner campaign:

Use the URL Builder to create tagged linksEnter the following variables into the URL builder:
Use the generated link URL in your banner (ex. “Shop Now” button”)

Social media today is reshaping the online marketing landscape. People are using YouTube, Facebook, Flicker, and Twitter for more than just personal updates and video/picture exchange. There is a huge amount of promotion and branding taking place in these sites and our job in this post is to measure the success of these marketing efforts.

Let’s use Twitter for our Mother’s Day campaign and make sure we tag all links to our site with the proper campaign variables.

Use the URL Builder to create tagged linksEnter the following variables into the URL builder:
Shorten the generated link URL using any URL shortening tools (I usually use bit.ly)Tweet about your promotion using the tiny URL

Thanks God that Google AdWords and Google Analytics are cousins and integrate very well together! Google AdWords has a nice feature called auto-tagging which makes it easy for us to see AdWords campaign information in our Google Analytics reports without any manually tagging.

To learn more about auto-tagging visit this help topic.

Sign in to your AdWords accountClick on My account tab and select Account preferencesUnder Tracking section, click EditCheck the Destination URL Auto-tagging checkboxClick “Save changes”

Unlike AdWords, to track Yahoo paid traffic we need to manually tag the destination URL with the campaign variables.

Tag your yahoo ad link using the following variables:
Use the tagged URL for the “Destination URL” field

Similar to what we did with Yahoo ads, but with the following variables:

Website URL: http://www.store.com/Campaign Source: bingCampaign Medium: cpcCampaign Term: {QueryString}Campaign Name: Mother’s Day 2010

When we talk about tracking campaigns, it is not enough to focus only on online campaigns. We have to include the offline campaigns in our reports for complete analysis. In this section, I will share with you one method of tracking your offline campaigns in Google Analytics in 2 simple steps:

In your offline ads, refer visitors to a page that is unique to the campaign; [www.store.com/mother]Tag all visitors to the unique page with the campaign variables [source, medium, & campaign name]

How to tag all visitors to www.store.com/mother with the campaign variables?

We will assume that all visitors to the unique landing page [www.store.com/mother] are coming from a specific offline campaign let say the USA Today newspaper. When the USA Today visitors request the promotion URL and before we fire the Google Analytics code, we will refresh the landing page using meta-refresh tag, which update the URL with the campaign UTMs. When The Google Analytics code gets executed after the page refresh, it will see the URL with the campaign UTMs attached to it and will attribute the visit as desired.

Go to the URL BuilderEnter the following variables into the URL builder:
Add the following code to the header of landing page before the Google Analytics tracking code




Now as we had all tags in place, it is time for deep dive analysis into the “Mother’s Day 2010″ campaign. I suggest that you isolate the campaigns’ visits by using advanced custom segment and look at this unique segment across reports.

Sign in to your Google Analytics accountAdvanced Segments > Create a new advanced segmentAdd the following dimensions:

Now, you are ready to conduct analysis based on the customized segment. You can look at the traffic sources report and see how many people purchased and from which medium:

From the first look at the ecommerce numbers above, we can confirm that:

The TV campaign has the highest conversion rateThe newspaper campaign was not as effective as other campaignsSocial media has the highest ROI (Return on Investment)

Click on the dropdown menu below for more marketing campaign tagging examples.

If you like this exercise and you were able to extract some valuable insights for your business, apply the same concept for the upcoming Father’s Day, which is on June 20th here in the US and do a comparison between the users’ purchasing behavior in these two very special occasions.

Share your findings and happy analyzing and drop us a comment below!

For advanced users and those interested in multi-channel attribution, you can make use of the the Multiple Custom Variables (MCV) feature in Google AnalyticsIf you are running social media and online viral marketing activities and?you are active in blogging, on Twitter and Facebook, you should include “off-site”?measurements in your overall campaign?analysis. In addition, be sure to dedicate resources to listen and participate in the social conversations around your brand, products and campaigns

Technorati Tags: campaign analytics, campaign tracking, google analytics, msn adcenter, offline tagging, pay per click, search engine marketing, social media, web analytics, yahoo search marketing

Tags: campaign analytics, campaign tracking, google analytics, msn adcenter, offline tagging, pay per click, search engine marketing, social media, web analytics, yahoo search marketing

This entry was posted on Wednesday, April 21st, 2010 at 5:04 PM and is filed under web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.


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The Battle for the #1 Mobile Web Browser – Apple vs. Google

Forget IE and Firefox, the tech world is focusing on the latest web browser showdown heating up between Apple and Google. Both companies will be able to show off their new mobile operating systems with the release of two very sought after smart phones this month. Apple’s Steve Jobs announced they will release their updated version of the iPhone with the new iOS 4 mobile operating system. And what better way to show off the Google’s updated Android 2.2 operating system than including it in the new HTC Evo available with Sprint service. It is the first 4G phone in the U.S.

Why are mobile web browsers becoming an important focus when it comes to technology? Mobile web browsing is increasingly growing in popularity. For some of us, mobile internet is a basic necessity that cannot be compromised.? The proof that mobile web browsing is growing is the surging advertising market with everything from rapid increase in application development to mobile sponsored ads. Currently, there are 200,000 applications available in the Apple App Store and 50,000 available in the Android Market.

Both companies, Apple and Google, are fighting for the top spot in mobile web browsing. What makes these two particular mobile web browsers iOS 4 and the Android 2.2 so great? The web browsing capabilities of these two browsers are impressive. ??They both connect to the internet seamlessly with the look and feel of a browser viewable from your laptop or desktop.? With other phones, this is hard to accomplish. Even with a Blackberry or a phone that runs Mobile Opera. While the internet is still accessible to these other competitors, nothing is able to beat the viewing capability of the iOS and Android operating systems.

How do these two operating systems match up? One of the advantages the Android operating system had over the iPhone was its ability to run multiple apps and other multitasking features. Apple made it a point to include multitasking capability in their new iPhone 4. Apple has many more applications available in its store than the Android does ; however, this will likely equal out in the future since the iPhone had a significant head start in front of the Android phones. Also what gives the iPhone a head start is its media and music synching capabilities. Android can play MP3’s but for media the iPhone is more attractive. For documents and email, Android 2.2 syncs nicely with your Gmail account, calendar, and documents.

Keeping with Apple’s exclusivity the iOS 4 is only available on the new iPhone. Android operating systems are available on a variety of phones like HTCs, Samsungs, and Motorolas. Apple is able to sell an impressive number of beautifully designed products while still keeping them exclusive and sought after. Does that make sense? Google has taken on Microsoft’s approach by making Android mobile operating systems available in a series of smart phones.

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Saturday, October 2, 2010

Neworld: Facebook Credits, Google Instant, Priority Inbox & Calls, 16 Blogging Tips, Ping & Why Social Media Fails

FacebookNeworld: Facebook Credits, Google Instant, Priority Inbox & Calls, 16 Blogging Tips, Ping & Why Social Media Fails

As you know I post three to four articles a week at the Neworld Associates blog, specifically about social media and online marketing. At the end of most weeks I like to give a quick recap of what I have been writing over there. You may just think it’s worth checking out!

In the last 2 weeks my posts have included;

1. Facebook: You Can Check In But Never Leave

A look at some of the changes that are taking place with Facebook. Not only are they bringing in a subscribe option to follow (or stalk) people, but also a social bar and Facebook credits which could impact everything from Paypal to credit cards and even Ireland – as payments outside the US and Canada will be processed through their Dublin headquarters. Which could mean more jobs.

2. Google Instant: Faster Than The Speed of Type

Google Instant is revolutionary or so say its makers Google. I give a quick overview of the service. Having tried it last night for a few minutes I have to say its ok. Might take a bit of getting used to, but I actually thought it was slower!

3. 16 Tips for Starting a Business Blog Part 2

Thinking of starting a business blog? Then look no further, this was the second part of my 16 blogging tips on how to get a blog off the ground and stop yourself from going crazy trying to get traffic and content!

4. Why Social Media Projects Fail

Yep some social media projects fail and some of the fail for unbelievably stupid reasons. This includes slides of a study carried out amongst 563 European marketers. If you are involved in social and any of these have happened to you, for shame!

5. Ping: Apples new Social Network

Ping – its the Facebook Killer, no I mean Twitter Killer, nope Myspace killer, yep Myspace and last.fm and Spotify killer. Its going on a brutal murdering spree, mutilating the still warm corpses of these rival social networks. Or not. One or the other. I’m hedgeing my bets.

6. Gmail Priority Inbox & Gmail Calls

Two pretty nifty services from Google, one that prioritises your email by removing alerts and your subscriptions and dumping them in another ‘inbox’. It could so easily become another spam box also. This has implications for email marketing so worth investigating. Gmail calls – make calls from right in Gmail. Not available here yet, but would make a nice addition to maybe say some search engine giants new social network that is being launched later this year.

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Related posts:

Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places ResourcesNeworld: Facebook Places, Pages, Streetview & When to Post5 Local Businesses Rocking Facebook (& Social Media)15 Facebook for Business TipsVT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg

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Google Analytics Training @ SMX East in New York – October 7, 2010

The digital marketing space is constantly evolving and for those of us in the web analytics industry, staying up-to-date and relevant is a challenge (for some of us analytics geeks, this is the only thing that keeps us going! ) But your job doesn’t end here- you are still expected to generate more revenue, reduce costs and improve the return on investment for your marketing campaigns, all in a ‘New York minute’ :) .

You know analytics will do the trick, but where and how can you get the proper training? Easy. Come and learn the tools of the trade at a full day hands-on Google Analytics training.

I am speaking at SMX East

If you’re convinced and ready to register, do so before October 3. Feel free to use this code for a $100 dollar discount: smx100gaw (case sensitive). You can register here and enter the promo code or just click on this URL. But if you’re holding out and still need a bit more convincing, check out some (uncensored :) ) testimonials from previous training attendees.

The training will cover some basics, but will focus on much needed, yet underutilized, best practices. We will also explore various advanced topics and leave a lot of time for Q&A. You’ll be prepared for morning’s work with specific action items to implement on your own site (or your clients’ sites).

So whether you’re a marketing manager, a technical webmaster, or a consultant, and whether you’re working for a start-up or a Fortune 500, this workshop will help you leverage Google Analytics to the fullest.

Web Analytics Strategy – approach, opportunities and limitationsHow It Works – overview, accuracy and privacy implications, integrating with other dataPractical – understanding the user interfaceAdvanced Features Overview – clever stuff you can do with Google AnalyticsAccounts & Profiles, Filters & Goals – structure your data properlyExternal Campaign Tracking – measure performance of search, email, banner campaignsReporting – dashboards & insightsAdvanced Segmentation & Custom Reports – powerful ways to find insights

“I wanted to thank you for the great work you’ve done in helping Blue Shield set up Google Analytics and taking us through the process of understanding the User Interface. We are enjoying the training sessions and the entire team feels very confident in your expertise. Thank you!”
-T. S., Online Member Acquisition, Blue Shield of California

“I think Feras did a really good job presenting to an audience that had a wide range of Google Analytics experience. Glad I stayed the extra day to attend.”
-C. S., Search Engine Marketing Expo

So why wait any more! Register today and don’t forget to use this promo code for $100 discount: smx100gaw (case sensitive) or simply use this URL.

If you have any questions about the Google Analytics training, don’t hesitate to email or call. For latest updates on the workshop and other (mainly) analytics tips, follow me on twitter. And above all stay in touch!

Technorati Tags: google analytics, smx east, training, web analytics, workshop

Tags: google analytics, smx east, training, web analytics, workshop

This entry was posted on Tuesday, September 14th, 2010 at 7:16 AM and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Friday, October 1, 2010

New Google Analytics Features: Annotations, Additional Advanced Segementation Options, API & More

For those of us who started implementing and benefiting from the recently announced Google Analytics features, more is coming your way, and the Google Analytics team is calling it the “holiday bonus”! :)

Today our dear friend Phil Mui, Google Analytics’ Senior Product Manager, announced at SES Chicago, new and advanced features in Google Analytics. We will have specific posts with detailed examples and case studies in the future, but for now here is a quick summary of these cool new features:

I would say, a very very long-awaited for feature. You can now quickly add your own notes within the Google Analytics user interface!!! Say you see a spike in traffic in last week’s reports and you know exactly what caused it (e.g. a recent email campaign that worked well). Now, you can add use Annotations to add a comment about this email campaign, so few weeks down the road you’ll have a reference of what happened and you won’t be searching all over your email, notes, and asking your colleagues (and maybe pulling your hair as well :) ) to help explained the traffic spike. Other scenarios where annotations can be very helpful:

Very successful marketing programs (or maybe unsuccessful ones :( )External campaign not tagged properly causing data from one source to show in another sourceIntroduction of new design/landing pagesSite related issues causing data collection problems and inaccuracies

As you can see the relevant marketing campaign and site information will be right there next to your Google Analytics reports “bringing more Intelligence to data” as Phil said in his post. Very very useful and time saving feature, give it a try and start using it! Also, you have two options in Annotations, you can have the comment private or shared with others.

Here is an example of using Annotations to comment on a spike in traffic generated by a blog post.

Google-Analytics-Annotations

You can now create custom reports and use advanced segmentation to leverage the power of the new Multiple Custom Variables functionality. Slice your data and reports based on the visitor, session, or page level custom variables you have created and get the insights and actionability you that will make you a hero!

For those of us that are less technical savvy, this Google Analytics Tracking Code (GATC) Wizard will be our best friend :) . You don’t have to manually construct the GATC code for sub-domains, multiple domains, cross-domains, mobile, etc; the wizard will help you get the code in a packaged and ready to use form.

For the GA ninjas, you also have a reference on How to Structure your Google Analytics Account.

More details to come out later this week, but get ready for more capabilities in the GA API, namely support for Advanced Segmentation.

Whoa, it sometimes feel like it’s a challenge to keep us with all these new features, but it’s worth every bit of effort. Roll up your sleeves and give these features a try, and start improving your site and your marketing campaign performance.

Comments or thoughts about these new features?

Technorati Tags: google analytics, web analytics

Tags: google analytics, web analytics

This entry was posted on Monday, December 7th, 2009 at 11:01 AM and is filed under web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.


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Conversion Tools Session & Google Analytics Seminar at SMX West

I want to thank all of you who attended the Conversion Ninja Toolbox Session @ SMX West on Thursday and the Google Analytics Seminar on Friday. It was pleasure meeting you all!

Also, thanks to Tim Ash, Nicolas Ward and Patrick Bennett for their great presentations at the conversion toolbox session. Check out this post that Nicholas wrote after the session, you gotta love the picture (Nicholas, can I be the one with the two swords? :) ).

For those of you who attended the Friday Google Analytics Seminar, thank you again and I hope you found the material helpful and I hope you put it to use right away (on Monday as you promised!! :) ).

Here are some additional references:

That’s it for now! Thank you all again and hope to see you at an advanced Google Analytics training in the future!Technorati Tags: google analytics, SMX west, training, web analytics

Tags: google analytics, SMX west, training, web analytics

This entry was posted on Saturday, March 6th, 2010 at 4:12 PM and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.


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Thursday, September 30, 2010

Custom Alerts From Google AdWords at a Glance or Via Email

It is a crime to have your AdWords campaigns on auto-pilot! :)

Google AdWords Alert functionality allows you to proactively monitor your AdWords campaigns with custom alerts. Set your campaign criteria via custom alerts and AdWords will notify you within the account or via email.

Log into AdWords and Alerts will greet you and you are presented with changes to key performance indicators at a glance.

Please note the keyword suggestions need careful review. Please take the time to review the keywords before adding, also consider giving feedback to AdWords regarding the relevancy of suggestions.

To support active monitoring of KPI fluctuations you want to track and take action on, email yourself the Alert. In the office or on the go, use the powerful AdWords Alerts to stay plugged in to your campaign performance.

Similar to the Google Analytics intelligence alerts, AdWords offers customizable alerts – thirteen alert types!

From Impressions to Conversion metrics, you can choose:

metricoperatorcomparison timeframefrequency of alertmethod of delivery

Powerful data formally requiring a manual investigation is now neatly delivered to your AdWords interface or email for quick action! :)

If you have a MCC, hang on because there is no alert access via MCC yet; you will have to log in to each account for Alert control.

See AdWords Alert blog post more details. This functionality is only available in the USA and a few other locations for now.

Happy Optimization! :)

Technorati Tags: google adwords, pay per click

Tags: google adwords, pay per click

This entry was posted on Friday, November 20th, 2009 at 9:15 AM and is filed under pay per click. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.


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Answers to Google Analytics Workshop Questions

My trip to the UK was short and I didn’t get to see around, as usual :-( , but what made up for it was the amazing 1-day training experience with 43 consultants – all thirsty to learn about Google Analytics! I hope I lived up to your expectations and gave you enough to jumpstart your journey towards Google Analytics mastery and offering more value to your clients.

We had a full day packed with presentations, discussions, Q&A’s, and case studies. Some of the attending consultants had specific questions and wanted additional references, and I thought I would share it here for all to benefit:

Here is a link to a previous post on additional Google Analytics tips.There was a question regarding on-site search in Google Analytics. How do you configure two different on-site search tools (for example, one search technology on your www.e-nor.com and another search technology on www.e-nor.com/blog)? Answer: you can configure GA to look for up to 5 query parameters and 5 category parameters.Another question. How are screen resolution reports generated? GA reads it from computer settings since the ga.js is executed locally on your computer.How to exclude a range of IP addresses in Google Analytics.Site scan is a tool to verify if the Google Analytics Tracking Code (GATC) is correctly installed on your site.

I hope you found the above Q&A helpful. Feel free to send us an email or leave a comment if you have any other questions.

Technorati Tags: google analytics, training, web analytics, workshop

Tags: google analytics, training, web analytics, workshop

This entry was posted on Monday, April 6th, 2009 at 12:34 PM and is filed under tips for internet consultants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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Wednesday, September 29, 2010

How to Clear Google History

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Tuesday, September 28, 2010

Best of Google Analytics Blog Posts in 2009

It’s that time of the year to review 2009: “Top 5 Google Analytics Posts in 2009″! We want to thank our blog readers for their time, input and comments and we look forward to offering you more useful tips in 2010 and additional methods and strategies to leverage Google Analytics and take your marketing optimization efforts to the max. This post lists the top viewed Google Analytics blog posts, as well as a couple of bonus points related to measuring blogs.

Let’s get started!

Content Grouping in Google Analytics: this is our top viewed post in 2009. Marketers loved it and techies loved it too :) , it showed you the what and the how. This very handy method allows you to categorize pages into groups of related content and collect these pages together and treat them as a single entity (for further analysis as a group). For example, if you have an online store with women and men clothing categories, you can use this technique to group the women pages as one “content group” and the men pages as another “content group” and then, as Avinash mentioned in his comment on this post, “content grouping can really help make a complex site much easier to understand from a macro perspective”. You can also, apply the same content grouping concept to brand pages, or to a groups of landing pages.Monetize your SEO effort by Leveraging Google Analytics: this was one of my posts and it had to be marketing & analysis focused, since I am not the javascript guy :) . If you are running a Search Engine Optimization (SEO) program, you’d want to take a few minutes and read this post, if you haven’t already. The post uses a case study and real numbers to help you answer questions on how ranking, or lack thereof, impact the bottom line, and help you get decision makers to act and get the most out of your SEO program.Tracking Press Releases in Google Analytics: again, another method to enhance your measurement system and get a better sense of how your marketing initiatives are performing. Granted Press Releases fall under the “branding/awareness” marketing category, and we don’t just measure branding/awareness by immediate visits/outcomes, it’s still nice to have performance data for each press release. Check out this method, some coding is involved, but the implementation is detailed for you.The Cost of Misinformation: a popular post addressing the mis-information (by some fee-based web analytics vendors) about Google Analytics. In additional to the advanced capabilities and enterprise-level features that Google Analytics has been introducing, this post highlighted Google’s innovative, open and global eco-system for support, training and consulting, available around the globe by some of the brightest in the industry.Problems with Bounce Rates: this post was an answer to a lot of questions we get on how to correctly read and analyze one of the most useful metrics, the bounce rate. Hint: look at your top landing pages report.

And some from 2008!
And since we are talking about top posts, here are three posts that were published in 2008 but continue to be very popular, check them out and put them to use!

And another bonus – E-Nor’s Guest Posts on the official Google Analytics Blog

In addition to the top posts on the E-Nor site, here are few posts that were well received (based on the limited qualitative data we have) on the GA blog:

A couple of notes on measuring blogs and posts

Note #1- Normalize your data

If you really want to measure the most popular post in a year, the aggregate data might not tell the entire story. A post that was published in January will have a whole lot more time to get traffic/visits/comments/feed subscriptions/retweets than a blog that is published in December. This reminds me of what Malcolm Gladwell describes in his book “Outliers – The Story of Success” and how Canadian hockey players born early in the year all have a huge advantage and how this advantage compounded over time (he showed the stats and the numbers to back up his findings). So if you truly want to compare how each post did, you might want to normalize the data, add a weighing factor to compensate for the sequence of the month in the year, or simply measure stats for each post in X weeks after it has been posted.

Additionally, and for the visually inclined, you can use a Google Analytics’ Motion Chart to “play” the graph over time and watch how each post did and compare the various metrics concurrently over the span of the year.

E-Nor_Blog_KPI_Motion_Chart

For example, the chart above represents a number of blog posts (from the GA Top Content report) along with few metrics. The x-axis represents pageviews; y-axis: average time on site; size of the bubble represents $index, and each color represents a specific post.

You see how the blog post represented in dark blue behaved differently than the post represented in lighter blue. For example, you see a “big bubble” on the right hand side of the graph, ~550 unique pageviews with a relatively larger $index value, both are positive outcomes compared to other posts. One can then do a bit more digging and find out what led to this positive result and repeat it!

Note #2: Blog Engagement Metrics

When it comes to blogs, you don’t just want to measure visits & pageviews (that is so 2009! :) ), you want to have more meaningful metrics. Who cares if you are pumping out posts like there is no tomorrow and no one is engaged. I’d look for things like feed subscriber rates, comments per post, words per comment, posts per blogger, among other things.

Here are a couple of snapshots from two bloggers that are active authors on the E-Nor blog, you’ll notice completely different patterns and user interaction.

A couple of observations

Blogger A is more active in blogging 1.2 posts per month compared with 0.6 per month for Blogger BBlogger A gets fewer comments, 0.8 per post while Blogger B gets 8.4 per postOne conclusion is that while Blogger A can write, his posts are not as engaging (ouch!) but Blogger B has a knack for getting people’s attention and input. Both bloggers can learn from this quick analysis and improve their posts in 2010 (Blogger A do something to get your audience attention, and Blogger B, charm us with more posts).

I hope you have found our 2009 posts useful! We’d love to hear from you for ideas, issues, questions and areas you like us to address in 2010. Leave us a comment below or email us directly at info @ e-nor.com

Related Posts

Technorati Tags: content grouping, google analytics, motion charts

Tags: content grouping, google analytics, motion charts

This entry was posted on Monday, January 11th, 2010 at 4:04 PM and is filed under web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.


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