It is a crime to have your AdWords campaigns on auto-pilot! 
Google AdWords Alert functionality allows you to proactively monitor your AdWords campaigns with custom alerts. Set your campaign criteria via custom alerts and AdWords will notify you within the account or via email.
Log into AdWords and Alerts will greet you and you are presented with changes to key performance indicators at a glance.
Please note the keyword suggestions need careful review. Please take the time to review the keywords before adding, also consider giving feedback to AdWords regarding the relevancy of suggestions.
To support active monitoring of KPI fluctuations you want to track and take action on, email yourself the Alert. In the office or on the go, use the powerful AdWords Alerts to stay plugged in to your campaign performance.
Similar to the Google Analytics intelligence alerts, AdWords offers customizable alerts – thirteen alert types!
From Impressions to Conversion metrics, you can choose:
metricoperatorcomparison timeframefrequency of alertmethod of deliveryPowerful data formally requiring a manual investigation is now neatly delivered to your AdWords interface or email for quick action!
If you have a MCC, hang on because there is no alert access via MCC yet; you will have to log in to each account for Alert control.
See AdWords Alert blog post more details. This functionality is only available in the USA and a few other locations for now.
Happy Optimization!
Tags: google adwords, pay per click
This entry was posted on Friday, November 20th, 2009 at 9:15 AM and is filed under pay per click. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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