SMX West 2010 – Conversion Ninja Toolbox – A Review of Tools & Technologies

You probably have seen the earlier post on the Google Analytics Workshop that Dr. Brian Clifton and I are holding at SMX West on March 5, here in Santa Clara. The early registration ends this Saturday, so if you are planning on attending the workshop, take advantage of the 10% discount and sign up by this Saturday 1/30/2010, the discount code is GA@SMX.

In addition to the GA workshop, I’ll be speaking at the Conversion Ninja Toolbox – A Review of Tools & Technologies session on Thursday March 4, 2:45-3:45pm. Stop by and say hi! I’m certain you’ll pick up a tip or two on improving conversation rates, sales & profits. The session will also cover ideas on what to test and practical information on available tools and technologies.

The session will be moderated by Chris Sherman, the Executive Editor of Search Engine Land and the co-panelists are:

Tim Ash, CEO, SiteTuners.comPatrick Bennett, Co-Founder, BLVD StatusNicholas Ward, Product Manager, Range Online MediaFeras Alhlou, President, e-nor.com

I’ll be focusing on the Google Website Optimizer (GWO) and how website owners should use A/B and Multivariate testing to find site bottlenecks and improve the performance of marketing campaigns by adopting a testing methodology. I am hoping that your takeaways will include:

Benefits of Testing and Google Website Optimizer – Free but powerful!Features – what should you test?Advanced Testing Strategies with GWOTesting Best PracticesSample Reports & Results

I look forward to seeing you at SMX West. Meanwhile, if you have a question, a comment or a suggestion, feel free to leave a comment or email me at feras @e-nor.com

Thanks,
Feras

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Technorati Tags: Brian Clifton, google analytics, google website optimizer, SMX west, workshop

Tags: Brian Clifton, google analytics, google website optimizer, SMX west, workshop

This entry was posted on Monday, January 25th, 2010 at 11:45 PM and is filed under web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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