Sunday, October 3, 2010

The Battle for the #1 Mobile Web Browser – Apple vs. Google

Forget IE and Firefox, the tech world is focusing on the latest web browser showdown heating up between Apple and Google. Both companies will be able to show off their new mobile operating systems with the release of two very sought after smart phones this month. Apple’s Steve Jobs announced they will release their updated version of the iPhone with the new iOS 4 mobile operating system. And what better way to show off the Google’s updated Android 2.2 operating system than including it in the new HTC Evo available with Sprint service. It is the first 4G phone in the U.S.

Why are mobile web browsers becoming an important focus when it comes to technology? Mobile web browsing is increasingly growing in popularity. For some of us, mobile internet is a basic necessity that cannot be compromised.? The proof that mobile web browsing is growing is the surging advertising market with everything from rapid increase in application development to mobile sponsored ads. Currently, there are 200,000 applications available in the Apple App Store and 50,000 available in the Android Market.

Both companies, Apple and Google, are fighting for the top spot in mobile web browsing. What makes these two particular mobile web browsers iOS 4 and the Android 2.2 so great? The web browsing capabilities of these two browsers are impressive. ??They both connect to the internet seamlessly with the look and feel of a browser viewable from your laptop or desktop.? With other phones, this is hard to accomplish. Even with a Blackberry or a phone that runs Mobile Opera. While the internet is still accessible to these other competitors, nothing is able to beat the viewing capability of the iOS and Android operating systems.

How do these two operating systems match up? One of the advantages the Android operating system had over the iPhone was its ability to run multiple apps and other multitasking features. Apple made it a point to include multitasking capability in their new iPhone 4. Apple has many more applications available in its store than the Android does ; however, this will likely equal out in the future since the iPhone had a significant head start in front of the Android phones. Also what gives the iPhone a head start is its media and music synching capabilities. Android can play MP3’s but for media the iPhone is more attractive. For documents and email, Android 2.2 syncs nicely with your Gmail account, calendar, and documents.

Keeping with Apple’s exclusivity the iOS 4 is only available on the new iPhone. Android operating systems are available on a variety of phones like HTCs, Samsungs, and Motorolas. Apple is able to sell an impressive number of beautifully designed products while still keeping them exclusive and sought after. Does that make sense? Google has taken on Microsoft’s approach by making Android mobile operating systems available in a series of smart phones.

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